Claims And Issues: Advertising Risk and Trade Branding.

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May 23, 2007

Some advertising money is spent for name recognition, or branding. Marsh & McLennan is brokering some of its advertising money to identify itself with risk. Whether risk will be accepted as a positive value, remains to be seen. See Joseph B. Treaster, "Advertising/Trying to Find the Upside After a Scandal," New York Times, Col. 1, P. C3, Wednesday, May 23, 2007.

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Posted by Dennis J. Wall on May 23, 2007 at 09:50 PM in Premiums | Permalink

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Claims And Issues