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February 01, 2010


S. Wiltern

Interesting article. Relevantly, “Sandwich Generation” is not an actual generation, but rather a term which has been used for over 30 years to describe the “sandwiched” life stage which various actual generations (e.g. WWII Gen, Boomers, etc.) pass through.

Importantly, most of those who are currently part of the “sandwich generation life phase” are not Boomers, but rather are part of Generation Jones (between Boomers and Gen X). It is crucial to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down more or less this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978

Dennis Wall

Good Comment. Thank you for it. If the phrase "Sandwich Generation" has been in use for 30 years (and I have been in use for more than 30 years myself!), I have never heard of it.

Generation "Jones"? Never heard of that one either. Still, a good Comment. Again, thanks.


I just came across this informative post. Learned a few things that I did not know. Sure, I've heard about the sandwich generation before, but not more than about 5-7 years ago.

Now the Generation Jones is something that I've never heard of. Kind of makes sense.

The underlying premise of the post seems to be that people are going to have to take more responsibility for the lives in retirement. We are all living longer and it costs more.

Exploring and having a better understanding of annuities makes sense.

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